The platform uses a multi-step authentication flow. Users sign in with email and password, then confirm their identity via a time-limited verification code sent to their email. Sessions expire after 30 minutes of inactivity, and all active sessions are revoked on password change or account lock.
ORBIT is organized around projects and calculations. A user creates a project first, then runs multiple calculations inside it — each with its own set of parameters: campaign type, city, districts, road networks, surface formats, construction types, A/B side ratio, and budget. The system filters the surface database and runs a weighted rating algorithm to select the best surfaces within the given budget. This way, an agency can compare different planning scenarios side by side within a single project.
After a calculation runs, the dashboard summarizes the results: total surfaces selected, average rating, A/B side ratio achieved vs. planned, and budget net/gross compared to the target. A format breakdown chart shows the distribution of surface types. All key parameters are visible at a glance so the agency can quickly evaluate whether the plan meets the brief.
The results view combines an interactive Yandex Maps layer with a detailed data table. Each surface is plotted as a marker on the map. Selecting a row in the table zooms the map to that location and highlights the marker — and vice versa. The right panel shows full surface details: format, GRP, OTS, CPT, quality coefficient, price, discount, and a street-level photo.
The Analytics portal gives clients secure access to Yandex DataLens dashboards. Dashboards are organized into groups — each group can be shared with specific users. The embedded dashboards use private signed URLs generated server-side, so no API keys or signing secrets ever reach the browser.
